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Digital Rights Management (DRM)

With the advent of the explosion of Video and Music on the web there has been the controversy of complicated and contorted DRM (Digital Right Management). There have been several attempts at locking down files in a variety or manners all that seemingly have had a backlash from consumers.

Many video sites such as a few obvious ones like Google video and utilize HTTP progressive downloads to distribute their video. While this is by far the easiest way to do it, it does open a door for un-authorized access and video leeching. These static video files can be easily accessed by anyone and freely re-distributed to other sites without permission. While this might not be a concern for it might be a concern to any provider that has put in great effort into their video productions and wishes to keep that content exclusive as their own.

Wink Streaming using RTMP (Real Time Messaging Protocol) avoids these issues all together and secures your content. When a video is streamed via RTMP (versus HTTP) video is not fully downloaded to a users computer rather only the current frames and a few seconds of buffer exist on the users computer – in short this means you no longer have to worry about unauthorized re-distribution you are free to choose how consumers view your video.

We also provide you with the ability to control what domains are able to access your video, whether that be everyone or limited to a secure area of your website.